The goal of SEO is to market certain website pages, using keywords that are based on your potential customers’ persona. Website pages that become more visible online, will lead your potential customers through your website and into what is known as a sales or conversion funnel. Once potential customers enter your website/funnel, they technically become leads. The goal of this sales funnel is to convert leads to qualified leads, and eventually into actual clients. While online search is one of the best ways to attract potential customers, many potential customers can enter your website through Social Media. While many people believe that social media plays a direct role in website ranking, this is somewhat true but not entirely true. It’s important to understand that a conflict exists between SEO and Social Media. Managed correctly, Social Media can have a positive effect on SEO. However, if not managed correctly, Social Media websites can be severely penalized, and in some cases removed from the platform.