A website could be either a online brochure, or a marketing vehicle that pulls in new potential clients like a magnet.
As someone who works as a Boca Raton SEO expert, I often work with business owners who already have websites. While some of these websites are top notch, one thing is missing. “Visitors and Leads” When talking with these business owners, I have heard many stories regarding their struggles. Most of the time getting visitors to their website it their biggest issue. Their lack of inquiries conveys their website is not doing it’s job. Some business owners have tried pay-per-click, and found that while they get clicks, they don’t get many calls. One client told me, a caller, which originated from his pay-per-click campaign, started asked questions that indicated he was not aware what type of business he was calling. As the business owner. he was annoyed. Then he asked the caller, how did you find me? The caller said, online, I just clicked on your ad and got your phone number. After hearing that, my client responded, great and I paid for this click. Did you actually look at my website to see what my company does? or did you just click and dial the phone number that appeared? This is one of the problems with Pay – Per -Click. (PPC) While running a PPC campaign could be useful, if done incorrectly, the advertiser could pay big bucks that result in no business.
Choosing the right website platform and website designer at the start is critical for online success. As a Boca Raton SEO expert we can help
When it’s time so make a new website, planning correctly is the most important step. Before choosing a website designer it’s important to view portfolios and look for amazing ideas and designs. Once your website is finished & you can’t believe how awesome your new website looks, the next order of business is to get viewers, or visitors. During the design process you, along with the help of your designer, should make sure your site conveys everything that is great about your product, service, business. By sharing your new website with friends, business contacts and your current clients. You will get lot’s of feedback. Once everyone who has seen your website thinks it’s perfect. All you need to work on getting visitors to your website. The only question now is… How do you get new visitors? Sure some potential customers will find your website as a result of your advertising, other will stumble on your new website through your social media marketing. You could try e-mail marketing, and you could also attend networking events and hand out business cards.
Working as a Boca Raton SEO and digital marketing person, I have picked up new clients using all of these methods. There is no question that human contact fulfills a marketing niche that no piece of printed or online media could ever replace. However, human contact marketing has some drawbacks as well. First, you need to get in front of people, and doing so will require lots of time and some money. Going to a networking group requires, driving, or in some cases, flying, possibly a hotel stay. In addition, meeting people requires an introduction as well as giving your elevator pitch, relationship building in which you learn about your potential client and they learn about yourself and your business. Then they need to determine if they even have a need for your services.
One way to reach a wide range of potential website viewers is by joining a networking group and speaking or giving lectures. If your service or product is something that many attendees need or may want, you can introduce yourself through networking. Hopefully after a lecture, you can collect some business cards. In addition, by doing a lecture, the organization holding the event, may advertise your talk and link to your website.
The bottom line is no matter how you slice it, getting people to your website requires work, money and time, this is why your website needs to look great and also do a great job selling your product or service.
What is the website marketing funnel and how does it work?
If you have never heard of the “website funnel” and you have a website, you should learn something about this term. If you look online you will find the term “funnel” named a variety of different ways, I have seen this concept called “The website conversion funnel” “The marketing funnel”, “The sales funnel” “The website traffic funnel” While all these terms are unique & valid, the common denominator is that somehow visitors enter your funnel. This concept is also referred to as, “top of the funnel”. I’m not going to get into all the aspects of the funnel concept. However, one thing about the funnel rings true, if no one enters your SEO funnel, they won’t know your business exist, and your website won’t be able to fulfill its function of building awareness, educating visitors, creating desire, and giving them a way to make contact.
BELOW: Before your website could function as a sales tool potential clients or (visitors / viewers) must first find your website.
Your website should be both attractive looking, and sales savvy.
When someone visits your website, their first though should be, this website looks attractive. Then, they should quickly determine, if the website will provide the information they are seeking. In addition your website should be easy to navigate, easy to read, and answer any questions that the visitor may have. In addition your website should work quickly, if someone goes to your website, clicks on a button (Or Link) that function should happen fast. If a visitor to your website finds themselves waiting, and waiting and nothing happens, they will leave your website and move on to the next. It’s like someone calling a company on the phone, having the phone ring and ring with no answer, after, 6 -7 or 9 rings chances are the person calling will hang up, and call another company. The reaction time of your website is based on several different factors such as, the speed of your hosting company, the image size of your photos and other graphics. The way your website was created is also a factor when it comes to site speed.
There is a big difference between a website designer and a Boca Raton SEO marketing person.
When someone does an online search, they are asking a question. For example, if someone searches for “Best Photographer in South Florida” They are asking the question… Who does Google think is the best photographer? As a result of this question being asked, Google (and other search engines) will return results based on over 200 different factors. It’s the job of your website with the help of your SEO person, to convey to Google and other search engines, that your website is the best resource, with the highest authority to provide the best answer. The website that achieves this in the best possible way gets the highest ranking. As a successful Boca Raton based SEO marketing person, I am skilled at conveying to Google and other search engines that my client is an authority in their industry. With this said, it’s important to understand that your website has two different functions. One is to entice, sell and educate the viewer or visitor, the other function is to convince Google and other search engines that your website has the most authority and gives the best answers. Because your website needs to achieve both functions, the success of your website is dependent on experts who possess two completely different skills sets. The programmer needs to know how to make a website so that it functions correctly, The SEO marketing expert, need to produce content, include backlinks to worthy websites, and get other worthy websites to link back to your website. On skill is technical and other is social.
A website designer or programmer is skilled at constructing a website. A website marketing or Boca Raton SEO person knows what is needed achieve online success.
The best way to achieve website success, is to work with both the SEO website marketing expert and the programmer / designer together. Both skills must blend together before you can have online success. If you design a website without the help of a SEO or website marketing person, chances are you will find that you will need to make programing changes later. Most of the people with existing websites who hire us to market their South Florida website, need some form programing changes.
As a Boca Raton SEO website and marketing person, I maintain an ongoing working relationship with my clients. This is necessary when it comes to achieving marketing success. What does this relationship look like? In the case with my company, South Florida Website Marketing, we are always writing new content in the form of articles and blog posts. This content is based on our client’s current projects and successes. For example, if our client gets a wonderful review for a great successful job, we share that success online and link to anyone who will help up increase our ranking. If our client gives a talk or shares their experience at a meeting, it’s the website marketing SEO person who gets that helpful content online in the form of a blog post or a social media post. When my clients create a new product, or has a new success, they contact me as their SEO marketing person to share that that success or new product on their website. I also reach out to other website owners in related industries as a way to build valuable connections. This hands-on approach to SEO is much deeper than simply adding keywords or changing programing. A website programmer isn’t going to write an article, post pictures about a new product or service, or reach out to other businesses in a related market.
Why you should contact a website marketing or Boca Raton SEO expert before you make a new website.
When someone decides to make a website, they contact someone who is skilled at designing and constructing a website, or they may try to create a website themselves using an online website builder. At this point the person who is hiring the designer, or making a DIY site usually has an idea regarding the content that should be included in the websites design. For the person who wants to build a website themselves there are online website builders such as wix.com, name some. These online website builders are popular because they promise that they are easy to use and anyone can make their own website. In many cases this is true. However, there are many reasons why you should not use one of these online website builders. Having used one myself, I learned first hand, what it is like to build a website, spend years marketing it, only to learn that I used the wrong platform and start over.
If you are serious about your business and your website, I believe using a website builder is a really bad idea. I’m not going to dive into all the reasons why it’s such a bad idea, however here are a few reasons. Website builders are really bad for SEO because you can’t use a SEO tool such as Yoast, or Rank Math or any of the other awesome SEO and Social Media tools available. You don’t own your platform, you only have the website builder for support, Once you start with an online builder you are stuck with them. Let’s consider this example. You build a website with a website builder, when it is finished it looks great. Then you share your site with everyone, years go by and you decide you want to get serious about your websites SEO. So you decide, you want to add one of the awesome website tools available to market you website. This is when you learn that you can only use the tools available from the online website builder you chose. The problem is, now your website has build an online following. If you decide to move your site, you will loose all your followers and the back-links. Let’s say for some reason you have a problem with your website hosting, too bad, you are stuck with the website builder you started with. In addition many businesses decide they want to do e–mail marketing, with an online website builder, your can only use the e-mail marketing platforms the website builder allows. What if the website builder goes out of business? These reasons are only the tip of the iceberg. Sure, they look ok, are cheap, easy to use, but over the years, you may regret this choice.
My personal experience with a website builder.
Many years ago, I created a photography website using an online builder. My website looked nice, It had a blog so that I could add additional content, and over they years my website build a following, attracted back-links and ranked higher online. Then one day I realized changes were needed. I wanted potential clients to see my best work on the home page and not necessarily my latest work. I also wanted potential clients to have the option of finding images from a specific venue easily. I couldn’t add SEO tracking and my website used Flash technology with was not SEO friendly.
In other words I needed a new website. I hoped, I could simply transfer my old content to a new website format and make the needed changes. Painfully, I realized that I couldn’t. I had no choice but to make a new website. Since I didn’t want to loose the website ranking from my old outdated website, I decided to create an additional website. I did this using WordPress, which is the platform most people should use. The day I realized just how much better my new website looked and functioned, I decided to pull the plug on my old site. I tried to salvage the high ranking from the old site by having my hosting company create a 301 redirect. The redirect worked, but Google and the other search engines, didn’t give my website the ranking I was hoping for. They bottom line, start with the best platform, and hire or consult with a SEO marketing person before you construct a new website. Don’t take my word for the reasons not to use a website builder, read here.
The bottom line from a Boca Raton SEO and website marketing expert.
Making an attractive looking website is great if all you desire is an online brochure. However, if you expect your website to pull in organic traffic and new visitors, your website also needs to be created for that function as well. If you are making a new website or would like to update your current website for online marketing call us for a free website evaluation. We could be reached at (561) 737-5561 Our e-mail address is email@example.com