In today’s competitive environment, a website should be much more than simply an online brochure. First, your website’s SEO and online marketing should attract visitors to your website. Once people, or visitors, click through to your website, it’s the job of your website’s content, to introduce your company, build awareness, and instill confidence in your product or service. Finally, your website must create desire, or your visitors will never become qualified leads. The journey of attracting, introducing, building confidence and creating desire is often referred to as the website funnel. This simplified overview of your website only touches the surface of a website’s true function. To make sure your website is serving its true purpose, call us for a free website assessment.